The Marketing Shift

The New Essentials for Preparedness: Inside the Modern Emergency Kit

Welcome back to The Marketing Shift – Prepared for Anything. I’m Tom, founder of Marketing for Heroes, and this is Episode 2: 'The New Essentials – What’s in the Modern Emergency Kit?' If you missed Episode 1, we talked about why preparedness is becoming the new peace of mind. Today, we're opening the emergency bag to explore what's actually inside—and why each item matters more than you think.

Fashion Meets Function: Everyday Readiness

Welcome back to The Marketing Shift – Prepared for Anything. I’m Tom, founder of Marketing for Heroes. You’re listening to Episode 3: 'From Fashion to Function – The Rise of Everyday Readiness.' In our last episode, we explored what’s inside a modern emergency kit. Today, we’re looking at how preparedness is evolving into something people actually want to wear—and carry with pride.

Building Trust by Preparedness in Branding

Welcome back to The Marketing Shift – Prepared for Anything. I’m Tom, founder of Marketing for Heroes, and today we’re diving into Episode 4: 'The New Trust Factor – Brands That Help You Feel Safe.' This one’s big. In a world full of uncertainty, fear, and information overload—consumers are leaning harder than ever into brands they trust.

Marketing the Mind – Emotional Resilience and Mental Wellbeing in Preparedness Culture

Welcome back to The Marketing Shift – Prepared for Anything. I’m Tom, founder of Marketing for Heroes, and this is Episode 5: 'Marketing the Mind – Emotional Resilience and Mental Wellbeing in Preparedness Culture.' If you’ve been following the series, you know we’ve talked about kits, fashion, and trust. But today, we’re looking inward—at the role of emotional support in a well-prepared life.

Future-Proofing Your Brand in alignment with Preparedness

Welcome back to The Marketing Shift – Prepared for Anything. I’m Tom, founder of Marketing for Heroes, and you’re listening to Episode 6: 'Future-Proofing Your Brand – How to Stay Relevant in a Prepped World.' This is the final episode in our preparedness series, and it’s all about what’s next. How can your brand adapt to a world where resilience, safety, and emotional connection are driving purchase decisions?

Tariffs and Inflation: Navigating the Challenges

Welcome to a brand-new season of The Marketing Shift. I’m Tom, founder of Marketing for Heroes, and today we launch a powerful new series: 'Surviving the Super Inflation Era.' In Episode 1, we’re digging into the big headline—'The Return of Tariffs: What Just Happened?' With me is market researcher Lisa, and trust me—this one’s going to hit every industry hard.

Inflation Nation: Changing Consumer Habits

Welcome back to The Marketing Shift – Surviving the Super Inflation Era. I’m Tom, founder of Marketing for Heroes, and this is Episode 2: 'Inflation Nation – How Consumers Are Changing.' In our last episode, Lisa walked us through the global shockwave caused by new tariffs and rising prices. Today, we dive into what that actually means on the ground—for shoppers, spenders, and marketers.

Coping with Global Inflation: Regional Insights

Welcome back to The Marketing Shift – Surviving the Super Inflation Era. I’m Tom, founder of Marketing for Heroes, and this is Episode 3: 'One Crisis, Three Playbooks.' Today, we’re exploring how the global inflation crisis is playing out differently across the US, Europe, and Asia—and what brands in each region can learn from one another.

Inflation-Proof Innovation

Welcome back to The Marketing Shift – Surviving the Super Inflation Era. I’m Tom, founder of Marketing for Heroes, and this is Episode 4: 'Inflation-Proof Innovation – Marketing When Margins Disappear.' We’ve talked about global tariffs, consumer behavior, and regional strategies—but now, we’re facing the harshest reality for marketers: how do you survive when you can’t raise prices anymore?

Emotional Economics: Selling in Hard Times

Welcome back to The Marketing Shift – Surviving the Super Inflation Era. I’m Tom, founder of Marketing for Heroes, and this is Episode 5: 'Emotional Economics – How to Sell When People Feel Poor.' We’ve talked pricing, strategy, and innovation—but today, we’re getting personal. Inflation doesn’t just change budgets—it changes how people feel about their identity, security, and spending.