The New Essentials for Preparedness: Inside the Modern Emergency Kit

Welcome back to The Marketing Shift – Prepared for Anything. I’m Tom, founder of Marketing for Heroes, and this is Episode 2: 'The New Essentials – What’s in the Modern Emergency Kit?' If you missed Episode 1, we talked about why preparedness is becoming the new peace of mind. Today, we're opening the emergency bag to explore what's actually inside—and why each item matters more than you think.