{"store":{"baseInfo":{"podcastTitle":"The Marketing Shift","slug":"tombuyens","podcastDescription":"What really drives modern consumers to engage, buy, and stay loyal? Welcome to The Dopamine-Inspired Marketing Shift—a podcast that explores how today’s smartest brands tap into emotional motivation, reward psychology, and tech-powered personalization to stay top of mind in an overstimulated world.\n\nFrom automotive to retail, fashion to food, and tech to wellness—host Tom and trendwatcher Abbey unpack how leading brands trigger dopamine-driven behavior through storytelling, design, innovation, and experience. Each episode dives into real-world case studies, cultural insights, and future-facing trends to help marketers build deeper, more lasting connections with their audiences.\n\nDiscover how emotional loyalty is built, what the next wave of AI and neurotech means for marketing, and why the future belongs to brands that don’t just sell—but make people feel something.\n\nHosted by Tom, founder of Marketing for Heroes\n\n\nIdeal for:\nMarketers, brand leaders, innovators, founders, and creatives across all industries looking to unlock the science of consumer connection in the age of information overload.","podcastLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/16198468/Copy_of_Season2_1500_x_1500_px_-2bnjqf.jpg","podcastShareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/16198468/Copy_of_Season2_1500_x_1500_px_-2bnjqf_1200x628.jpg?s=04b7d7914414ec49f8ac7b79923f5cef&e=jpg","podcastUrl":"https://tombuyens.podbean.com","podcastCanSearched":true,"feedUrl":"https://feed.podbean.com/tombuyens/feed.xml","theme":"elegant","podcastDeepLink":"https://www.podbean.com/pw/pbblog-amuef-f72b44?from=usersite","removePodbeanBranding":"no","brandingLogo":null,"timeZone":{"timeZoneId":33,"gmtAdjustment":"GMT+01:00","useDaylightTime":1,"value":1,"text":"(GMT+01:00) Brussels, Copenhagen, Madrid, Paris","daylightStartTime":"Second Sunday Of March +2 Hours","daylightEndTime":"First Sunday Of November +2 Hours","timezone":"Europe/Brussels"},"podcastDownloads":null,"totalEpisodes":21,"showComments":true,"iOSAppDownloadLink":null,"customizeCssUrl":null,"androidAppDownloadLink":null,"showPostShare":true,"showLike":true,"author":"Tom Buyens","enableEngagementStats":true,"shareEmbedLink":"https://admin5.podbean.com/embed.html?id=pbblog-amuef-f72b44-playlist","language":"en","sensitivitySessionExpireTime":3600,"podcastApps":[{"name":"Apple Podcasts","link":"https://podcasts.apple.com/us/podcast/the-marketing-shift/id1680324276","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/apple-podcast.png","title":null},{"name":"YouTube","link":"https://www.youtube.com/playlist?list=PLOy3TmRYKILkoyXhvf1PXrw8WDrt-MrKr","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/youtube_logo.png","title":null},{"name":"Podbean App","link":"https://www.podbean.com/pw/pbblog-amuef-f72b44?from=usersite","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/podbean-app.png","title":null},{"name":"Spotify","link":"https://open.spotify.com/show/2eUl1lUOgP3GW8X3cDLVST","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/spotify.png","title":null},{"name":"Amazon Music","link":"https://music.amazon.com/podcasts/b5bfa72b-c686-4dd1-82fa-a57a24b03fd6","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/AmazonMusic.png","title":null},{"name":"iHeartRadio","link":"https://iheart.com/podcast/111993498","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/iHeartRadio.png","title":null},{"name":"PlayerFM","link":"https://player.fm/series/3463002","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/PlayerFM.png","title":null},{"name":"Podchaser","link":"https://www.podchaser.com/podcasts/three-spheres-podcast-5251140","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/Podchaser.webp","title":null},{"name":"BoomPlay","link":"https://www.boomplaymusic.com/podcasts/61073","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/BoomPlay.png","title":null}],"components":{"base":[{"id":"MainStyle","val":"light"},{"id":"Font","val":"Avenir"},{"id":"SecondaryFont","val":"Avenir"},{"id":"PlayerColor","val":"#8fc31f"},{"id":"PlayerStyle","val":"player1"},{"id":"PlayerWave","val":"show"},{"id":"Favicon","val":null},{"id":"CookiesNotice","val":"hide"},{"id":"CookiesNoticeContent","val":"

Cookies Notice

This website uses cookies to improve your experience while you navigate through the website. By using our website you agree to our use of cookies.

"}],"home-header":[{"id":"HomeHeaderTextColor","val":"#000000"},{"id":"HomeHeaderBackgroundColor","val":"#ffffff"}],"page-header":[{"id":"PageHeaderTextColor","val":"#ffffff"},{"id":"PageHeaderBackgroundColor","val":"#868686"}],"episode-list":[{"id":"EpisodeListType","val":"grid"},{"id":"EpisodesPerPage","val":10},{"id":"EpisodeStats","val":"show"}],"navigation":[{"id":"NavigationFontColor","val":"#000000"},{"id":"NavigationBackgroundColor","val":"#e9e9e9"},{"id":"NavigationSearch","val":"show"},{"id":"NavigationLinks","val":[{"id":"Home","type":"Link","value":"/","text":"Home","subitems":[]},{"id":"Subscribe","type":"Link","value":"https://www.podbean.com/site/podcatcher/index/blog/KkRp6AUYAfpw","text":"Subscribe","subitems":[]},{"id":"Profile","type":"Link","value":"https://www.podbean.com/user-PGkmyyHoduWK","text":"Profile","subitems":[]}]}],"footer":[{"id":"FooterType","val":"Footer2"},{"id":"FooterFontColor","val":"#ffffff"},{"id":"FooterBackgroundColor","val":"#000000"},{"id":"FooterCopyright","val":"Copyright 2025 All rights reserved."},{"id":"SocialMediaLinks","val":{"facebook_username":"","twitter_username":"","instagram_username":"","youtube_username":"","linkedin_username":""}}],"customize-container1":[],"customize-container2":[]},"allLinks":[],"mainStylesDefaultSettings":null,"defaultCustomizeComponents":null,"scripts":[],"metas":null,"appConfig":{"package":"com.podbean.app.podcast","app_store_id":973361050,"app_name":"Podbean","scheme":"podbean"},"customizeCss":null,"canEditCss":null,"enableJsCodeInCustomizeContent":false,"enabledIframeCodeInCustomizeContent":true,"sectionMaxCount":10,"enableEditorLink":true,"enableEditCookiesNotice":true,"siteRedirectToFeed":false,"podcatcherRssUrl":null,"showFeed":true,"showTopBar":true,"enableWebSiteLike":true,"organizationName":null,"organizationPageLink":null},"backToListUrl":"/","tinymceLoaded":false,"listEpisodes":[],"userLikedEpisodes":[],"userLikeCheckedEpisodes":[],"topBarIframeLoaded":false,"listTotalCount":0,"listTotalPage":0,"listPage":0,"listType":"all","listValue":"","listName":"","pageLoading":false,"apiBaseUrl":"https://tombuyens.podbean.com","apiCommonParams":{"t":"68551f00","clientSignature":"069f43f6e5fe983bae6c7a8de44ed3a8","u":null,"customizing":null},"apiCommonHeaders":{},"comments":[],"commentsTotalCount":0,"commentsTotalPage":0,"commentsPage":1,"commentEpisodeId":"pb25566972-8e6gx","episode":{"id":"pb25566972","idTag":"8e6gx","title":"The Dopamine-Inspired Marketing Shift: Automotive Edition","logo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog16198468/marketing_for_heroes_Presents-2atzx7_300x300.jpg","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/ep-logo/pbblog16198468/marketing_for_heroes_Presents-2atzx7_1200x628.jpg?s=427cfff7337161d99cd9b008bd012a64&e=jpg","largeLogo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog16198468/marketing_for_heroes_Presents-2atzx7.jpg","previewContent":null,"content":"

The Dopamine-Inspired Marketing Shift: Automotive Edition

","publishTimestamp":1743007439,"duration":208,"mediaUrl":"https://mcdn.podbean.com/mf/web/9v6iyyxcqwz6iyez/The_Dopamine-Inspired_Marketing_Shift_Automotive_Edition-276yc5.mp3","mediaType":"audio/mpeg","shareLink":"https://admin5.podbean.com/embed.html?id=pb-8e6gx-1861efc","likedCount":0,"deepLink":"https://www.podbean.com/ew/pb-8e6gx-1861efc","transcriptUrl":null,"permalink":"/e/the-dopamine-inspired-marketing-shift-automotive-edition/","downloadLink":"https://www.podbean.com/media/share/pb-8e6gx-1861efc?download=1","fallbackResource":null,"fallbackResourceMimetype":null,"downloadCount":2,"status":"publish","hasMoreContent":false,"chaptersUrl":null,"explicit":false},"episodeShareLink":null,"deepLink":"https://www.podbean.com/ew/pb-8e6gx-1861efc","playlist":{"episodes":[],"current":0,"start":0,"stop":0,"playing":true,"playerLoading":true,"playbackRate":1,"playbackRateIndex":1},"toasts":[],"confirm":null,"customizeEditorFormZIndex":999,"lastRequestTime":null,"validateChangesOnBeforeunload":true,"windowWidth":1000,"VITE_FS1_CDN_URL_PREFIX":"https://pbcdn1.podbean.com/fs1","reloadStats":false,"userIdEncrypted":null,"userProfilePicture":null,"username":null,"isVerified":false,"loadUserInfo":false,"loginUrl":"https://www.podbean.com/site/user/login?return=https%253A%252F%252Ftombuyens.podbean.com%252Fe%252Fthe-dopamine-inspired-marketing-shift-automotive-edition%252F&rts=bd3ee00fa510ebe3d6f50eeb06f382d32451ed01","recaptchaV3Loaded":false,"recaptchaV2Loaded":false,"likesLoaded":false,"commentLikeMap":{},"commentOffset":0},"episode":{"id":"pb25566972","idTag":"8e6gx","title":"The Dopamine-Inspired Marketing Shift: Automotive Edition","logo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog16198468/marketing_for_heroes_Presents-2atzx7_300x300.jpg","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/ep-logo/pbblog16198468/marketing_for_heroes_Presents-2atzx7_1200x628.jpg?s=427cfff7337161d99cd9b008bd012a64&e=jpg","largeLogo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog16198468/marketing_for_heroes_Presents-2atzx7.jpg","previewContent":null,"content":"