Fashion Meets Function: Everyday Readiness

Welcome back to The Marketing Shift – Prepared for Anything. I’m Tom, founder of Marketing for Heroes. You’re listening to Episode 3: 'From Fashion to Function – The Rise of Everyday Readiness.' In our last episode, we explored what’s inside a modern emergency kit. Today, we’re looking at how preparedness is evolving into something people actually want to wear—and carry with pride.