Emotional Economics: Selling in Hard Times

Welcome back to The Marketing Shift – Surviving the Super Inflation Era. I’m Tom, founder of Marketing for Heroes, and this is Episode 5: 'Emotional Economics – How to Sell When People Feel Poor.' We’ve talked pricing, strategy, and innovation—but today, we’re getting personal. Inflation doesn’t just change budgets—it changes how people feel about their identity, security, and spending.