The Marketing Shift
What really drives modern consumers to engage, buy, and stay loyal? Welcome to The Dopamine-Inspired Marketing Shift—a podcast that explores how today’s smartest brands tap into emotional motivation, reward psychology, and tech-powered personalization to stay top of mind in an overstimulated world. From automotive to retail, fashion to food, and tech to wellness—host Tom and trendwatcher Abbey unpack how leading brands trigger dopamine-driven behavior through storytelling, design, innovation, and experience. Each episode dives into real-world case studies, cultural insights, and future-facing trends to help marketers build deeper, more lasting connections with their audiences. Discover how emotional loyalty is built, what the next wave of AI and neurotech means for marketing, and why the future belongs to brands that don’t just sell—but make people feel something. Hosted by Tom, founder of Marketing for Heroes Ideal for: Marketers, brand leaders, innovators, founders, and creatives across all industries looking to unlock the science of consumer connection in the age of information overload.
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Episodes
Friday Mar 21, 2025
Friday Mar 21, 2025
What really drives modern consumers to engage, buy, and stay loyal? Welcome to The Dopamine-Inspired Marketing Shift—a podcast that explores how today’s smartest brands tap into emotional motivation, reward psychology, and tech-powered personalization to stay top of mind in an overstimulated world.
From automotive to retail, fashion to food, and tech to wellness—host Tom and trendwatcher Abbey unpack how leading brands trigger dopamine-driven behavior through storytelling, design, innovation, and experience. Each episode dives into real-world case studies, cultural insights, and future-facing trends to help marketers build deeper, more lasting connections with their audiences.
Discover how emotional loyalty is built, what the next wave of AI and neurotech means for marketing, and why the future belongs to brands that don’t just sell—but make people feel something.
Hosted by Tom, founder of Marketing for Heroes
Ideal for:Marketers, brand leaders, innovators, founders, and creatives across all industries looking to unlock the science of consumer connection in the age of information overload.
Friday Mar 21, 2025
Friday Mar 21, 2025
Friday Mar 21, 2025
Wednesday Mar 26, 2025
Wednesday Mar 26, 2025
Wednesday Mar 26, 2025
Wednesday Mar 26, 2025
Wednesday Mar 26, 2025
Thursday Mar 27, 2025
Thursday Mar 27, 2025
Welcome to a new season of The Marketing Shift. I’m Tom, founder of Marketing for Heroes—and this time, we’re focusing on one of the most powerful, urgent trends in consumer behavior across Europe: Preparedness. This is our new mini-series, 'Prepared for Anything,' and we’re calling it: 'Why Preparedness Is the New Peace of Mind.